team mascot costumes

At a $4.25 ticket average, the units also serve such frozen concoctions as milk shakes, sundaes and ice-cream cakes. Each store also makes its own fudge, an ancillary sales supplement and a surprise success during the last year''s Christmas season. Store employees team went out to companies as well as doctors'' and lawyers'' offices and schools to sell the fudge in 1-pound tins priced at $9.99."We sold more than we could imagine at that point," Rowland said. "We''re going to do a bigger splash this year mascot with it."

The company is banking on the affability of its whimsical cow motif to bolster the costumes intrinsic team and mascot and costumes and team entertainment value of its in-line stores amid more established competitors, such as the 163-unit Marble Slab Creamery and 107-store Cold Stone Creamery."I''ve always held the belief that ice cream is mascot entertainment," said Richard Sharoff, president and chief executive. "People don''t get costumes and team ice cream because they''re hungry; mascot they get it because they want a treat or indulgence."

It was apparent from the accident, however, that costumes the chain had milked its limited marketing budget for all it was worth in developing an attention-grabbing team mascot."If we had one thing to spend our money on, it would probably be the costume," director of marketing Jamie Kaplan mascot said. "Used properly, it gets you costumes and team into the eye of the public. And Maggie is larger than life. She demands attention."Following''s last year''s exponential growth, Maggie Moo''s mascot plans to double in size again this costumes year through franchising by opening 25 to 30 stores across the United States; nearly half of which already have opened.