mascot costumes

It was apparent from the accident, however, that the chain had milked mascot and costumes its limited marketing budget for all it was worth in developing an attention-grabbing mascot."If we had one thing to spend our money on, it would probably be the costume," mascot director of marketing Jamie Kaplan said. "Used properly, it gets you into the eye of the public. And Maggie is larger than costumes life. She demands attention."Following''s last year''s exponential growth, Maggie Moo''s plans to double in mascot size again this year through costumes franchising by opening 25 to 30 stores across the United States; nearly half of which already have opened.

While mascot marketing might conjure up images of the Pillsbusy Doughboy, it often mascot translates into strong sales. "Mascots are one of your most highly visible yet inexpensive forms of marketing," says costumes Josh Wilson, a mascot designer mascot for companies as small as the local bagel costumes shop and as enormous as Nintendo. "They can help you create media excitement, build brand value and sell product. But you''ve got to use them."

COPYRIGHT 2003 Gale GroupCOLUMBIA, MD. -- When the operators of 36-unit Maggie Moo''s, based here, set out mascot to differentiate the chain from other superpremium costumes ice-cream concepts by mascot emphasizing its family focus, they knew they had a potent marketing tool with their mascot costumes cow, Maggie.What they didn''t know was that the head-turning ability of the 7-foot-tall cow''s costume would result in a car wreck.At a store opening in Phoenix earlier this year, a car full of passengers passing by waved at the store''s Maggie. Unaware of the stopped traffic ahead, the driver plowed into the back of a car. The resulting collision luckily was only a minor fender bender.