mascot costume

"If we see an area mascot that is becoming saturated with ice cream, then we''ll look costume elsewhere," Dull said. "We''re not going to jeopardize the success of one of our franchisees just to try to compete head-on with a competitor that mascot and costume does a similar business,"Maggie Moo''s abides by the proportions that are widely regarded as the best recipe for superpremium mascot ice cream -- high butterfat and a minimal amount of air. The stores offer more than 30 mix-ins, ranging from candies to fruits and nuts. The servers "fold in" the treats into the ice cream on a costume granite slab in a method similar to Cold mascot and costume Stone and Marble Slab.

The company is banking on the affability of its whimsical mascot cow motif to bolster the intrinsic entertainment value of its costume in-line stores amid more established competitors, such as the 163-unit Marble Slab Creamery and 107-store Cold Stone mascot Creamery."I''ve always held the belief that ice cream is entertainment," costume said Richard Sharoff, president and chief executive. mascot "People don''t get ice cream because they''re hungry; they get it because they costume want a treat or indulgence."

COPYRIGHT 2003 Gale GroupCOLUMBIA, MD. -- When the operators of 36-unit Maggie Moo''s, based here, set out to differentiate the chain from other superpremium ice-cream concepts by emphasizing its family focus, they knew they had a potent marketing tool with their mascot cow, Maggie.What they didn''t know was that the head-turning ability of the 7-foot-tall cow''s costume would result in a car wreck.At a mascot store opening in Phoenix earlier this year, a car full of passengers passing costume by waved at the store''s Maggie. Unaware of the stopped traffic ahead, the driver plowed into the mascot back of costume a car. The resulting collision luckily was only a minor fender bender.