lion mascot costume

Nine of the original stores lion were mascot closed, and the remaining stores received a makeover of Maggie''s current palette of warm colors and costume the cast of cows.Maggie''s recruited several frozen-treat industry veterans to help guide its growth. lion Ken Rowland, vice president of operations, and John Deaton, director mascot and costume and lion and mascot of operations, worked together at frozen-yogurt concern TCBY. Kimberly Chambers, franchise development manager, also previously costume was with TCBY. Unlike the limited appeal of the frozen-yogurt lion market, in which many brands of the 1980s are now mascot extinct, Rowland believes costume that the ice-cream market''s broad demographic lion ability can sustain a number of concepts:

"In mascot my previous costume life at TCBY we lion and mascot and costume had a lot of fathers who felt: ''Well, I''m not going to eat frozen yogurt. I''ll let the wife and the kids get frozen yogurt, but I''ll go down the street to Baskin-Robbins or lion some other frozen-treats competitor.'' Here, we appeal to everyone; it''s not just the kids or the mom."Marble Slab primarily mascot competes with Maggie''s on the East Coast and Cold Stone on the West Coast as well as with both brands in Texas. But there is plenty of room to build out the three franchise-driven brands, said Chris Dull, Marble Slab''s vice president of franchise costume and lion development.

* MAKE SURE THE CHARACTER IS CUDDLY. Kids will often want to hug your mascot mascot.* DESIGN THE COSTUME FOR AGILITY. Your mascot can costume water-ski or sky-dive if the costume is designed right.With a solid mascot, you could bring out the kid--and the sales--in all of lion us.Marketing consultant and speaker ELIZABETH J. GOODGOLD mascot (www.duhmarketing.com) costume is the author of Duhl Marketing Awards.COPYRIGHT 2003 Entrepreneur Media, Inc.