"In my previous life at TCBY we had a lot of fathers who felt: ''Well, I''m not going to eat frozen yogurt. I''ll let the wife and the kids get frozen yogurt, but I''ll go down the street to Baskin-Robbins or some other frozen-treats competitor.'' Here, we appeal to everyone; it''s not just the kids or the mom."Marble mascotcostumes Slab primarily competes with Maggie''s on the East Coast and mascotcostumes Cold Stone on the West Coast as well as with both brands in Texas. But there mascotcostumes is plenty of room to build out the three franchise-driven brands, said Chris Dull, Marble Slab''s vice president of franchise development.
* MAKE SURE THE CHARACTER IS CUDDLY. Kids will often want mascotcostumes to hug your mascot.* mascotcostumes DESIGN THE COSTUME FOR AGILITY. Your mascot mascotcostumes can water-ski or sky-dive if the costume is designed right.With a solid mascot, you could bring out the kid--and the sales--in all of us.Marketing consultant and speaker ELIZABETH J. GOODGOLD (www.duhmarketing.com) is the author of Duhl Marketing mascotcostumes Awards.COPYRIGHT 2003 Entrepreneur Media, Inc.
