fish costume mascot

The company also is looking at ways to maximize its line of merchandise, fish and costume which is centered on T-shirts and hats for kids. After mascot a misfire with a line of shirts for adults featuring the cartoonish cows, the chain adjusted its aim, rolling out shirts for kids that emphasize the cow characters and developing a more subtle design featuring the brand logo for adults."That program has been somewhat neglected," Kaplan said." "But now we''re taking the time to do it right."

Each fish store, which averages about 1,200 square feet and seats a maximum of costume 12, features an interior painted in aqua, magenta and peach hues and assorted cartoon characters of Maggie''s mascot "family" on the walls. Sharoff said fish Maggie''s appeal to children distinguishes the company from its competitors."Our primary costume focus is families, and we think that''s where our niche is," he mascot said. "When we hear a little kid walking past a Maggie Moo''s saying, ''Mommy, I want to go fish and costume and mascot to Maggie Moo''s,'' the payoff is there."

* MAKE SURE THE CHARACTER IS CUDDLY. Kids will often want to hug your mascot.* DESIGN THE COSTUME FOR AGILITY. Your mascot can water-ski or sky-dive if the costume is fish designed right.With a solid mascot, you could bring costume out the kid--and the sales--in all of us.Marketing mascot consultant and speaker ELIZABETH J. GOODGOLD (www.duhmarketing.com) is the author of Duhl Marketing Awards.COPYRIGHT 2003 Entrepreneur Media, Inc.