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Looking for Mascot Costumes? You've found a great selection of mascot costumes right here! Enter here p>COPYRIGHT 2003 Gale eagle GroupCOLUMBIA, MD. -- When the operators of 36-unit Maggie Moo''s, based here, set out to differentiate the mascot and costumes chain from other superpremium ice-cream concepts by emphasizing its family focus, they knew they had a potent marketing tool with their mascot eagle cow, Maggie.What they didn''t know was that the head-turning ability of the mascot 7-foot-tall cow''s costume would result in a car wreck.At a costumes store eagle opening in Phoenix earlier this year, a car full of passengers passing by mascot waved at the store''s Maggie. costumes Unaware of the stopped traffic ahead, the driver plowed into the back of a car. The resulting collision luckily was only a minor fender bender. Nine of the original stores were closed, and the remaining stores received a makeover of Maggie''s current palette of warm colors and the eagle cast of cows.Maggie''s recruited several frozen-treat mascot industry veterans to help guide its growth. Ken Rowland, vice president of operations, and John Deaton, director of operations, worked together at frozen-yogurt concern TCBY. Kimberly costumes Chambers, franchise development eagle and mascot manager, also previously was with TCBY. Unlike the limited appeal of the frozen-yogurt market, costumes in which many brands eagle of the 1980s are now extinct, Rowland believes that the ice-cream market''s broad demographic ability can sustain a number of concepts: At a $4.25 ticket average, the units also serve such frozen mascot concoctions as milk shakes, sundaes and ice-cream cakes. costumes Each store also makes its own fudge, an ancillary eagle sales supplement and a surprise success during the last year''s Christmas mascot season. Store employees went out to companies as well as doctors'' and lawyers'' offices and schools costumes to sell the fudge in 1-pound tins priced at $9.99."We sold more than we could imagine at that point," eagle Rowland said. "We''re going to do a bigger splash this mascot year with it. costumes. |
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