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Looking for Mascot Costumes? You've found a great selection of mascot costumes right here! Find here p>COPYRIGHT costume and mascot and pattern 2003 Gale GroupCOLUMBIA, MD. -- When the operators of 36-unit Maggie costume Moo''s, based here, set out to differentiate the chain from other superpremium ice-cream concepts by emphasizing its family focus, mascot they knew they had a potent marketing tool with their mascot cow, Maggie.What they didn''t know was that the head-turning ability of the 7-foot-tall cow''s costume would result in a car wreck.At a store opening in Phoenix earlier this year, a car full of passengers passing by waved at the store''s Maggie. Unaware of pattern the stopped traffic ahead, the driver plowed into the back of a car. The resulting collision luckily was only a minor fender bender. * costume MAKE SURE mascot THE CHARACTER IS CUDDLY. Kids will often want to hug your mascot.* DESIGN pattern THE COSTUME costume and mascot FOR AGILITY. Your mascot can water-ski or sky-dive if the costume is designed right.With a solid mascot, you could bring out the kid--and the sales--in all of us.Marketing consultant and speaker ELIZABETH J. GOODGOLD (www.duhmarketing.com) is the author of Duhl Marketing Awards.COPYRIGHT 2003 Entrepreneur Media, Inc. At pattern a $4.25 ticket average, the units also serve such frozen concoctions as milk shakes, sundaes and ice-cream cakes. costume Each store also makes its mascot own fudge, an ancillary sales supplement and a surprise success during pattern the last year''s Christmas costume season. Store employees went out to companies as well as doctors'' and mascot lawyers'' offices and schools to sell the fudge in 1-pound tins priced at $9.99."We sold more than we could imagine at that point," Rowland said. "We''re going to do a bigger splash this year with it. pattern. |
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