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The company also is looking cheap at custom and mascot ways to maximize its line of merchandise, costumes which is centered cheap and custom on T-shirts and hats for mascot kids. After a misfire with a line of costumes shirts for adults featuring the cartoonish cows, the chain cheap and custom adjusted its aim, rolling out shirts for kids mascot that emphasize the cow costumes and cheap characters and developing custom a more subtle design featuring mascot the brand logo for adults."That costumes program has been somewhat neglected," Kaplan said." "But now we''re taking the time to do it right."

Each cheap and custom and mascot store, which averages costumes and cheap about 1,200 square feet and seats a maximum of 12, features an interior painted in aqua, magenta custom and peach hues and assorted cartoon characters mascot of Maggie''s costumes "family" on the walls. Sharoff said Maggie''s appeal to children distinguishes cheap and custom the company from its competitors."Our primary focus is families, and we think that''s where mascot our niche is," he said. "When we hear costumes a little kid walking cheap and custom past a Maggie Moo''s saying, ''Mommy, I mascot want to go to Maggie Moo''s,'' the payoff costumes is there."